The innovative Think Dirty app makes clean beauty incredibly easy. No more reading impossible to understand ingredient labels and no more beauty companies that continue to use toxic ingredients. This app makes cleaning up your beauty routine a breeze! It has never been easier to make an informed decision about what will happen to your skin!
Life has become so much easier for those of us trying to eliminate harmful products from our beauty counters! This innovative application It’s going to be your new best friend. Simply put, you scan a product’s barcode or search the database and find the score for a particular product on a scale of 1 to 10. 1 is clean and 10 is toxic. Using this app is the absolute easiest way to make sure you’re using clean products and no dirty ingredients! It is a turning point in the world of natural beauty.
Think Dirty has been around for quite some time and has grown substantially since I originally wrote this article in 2015.
The mobile app launched in summer 2013 with over 68,300 products listed. According to their website, Think Dirty has currently reviewed 9.54 brands, with 2.5 products shipped and 26.2 unique scans. Not to mention the 5.62 “dirty thinkers” who love the app.
With the Soil Meter, you can quickly and easily identify potentially toxic ingredients in your beauty routine, find detailed product information, and replace dirty products with ease. Read on to find out why I recently rediscovered the Think Dirty app and how I use it to keep my daughters and I free of harmful chemicals.
What is Think Dirty?
think dirty is an app that helps consumers evaluate the health and safety of beauty, personal care, and home products.
Think Dirty evaluates products based on ingredients listed on the packaging or through websites such as nonprofit websites and government agencies.
“We assess the overall risk of a given product based on the potential health impacts of its published ingredients. “Each ingredient listed on the product label or on the manufacturer’s website is evaluated for documented evidence of carcinogenicity, developmental and reproductive toxicity, or allergenicity and immunotoxicity.”
Lily Tse, founder and CEO of Think Dirty, is literally leading the cause to take back control of our beauty products. Think seriously: the more this app grows, the fewer makeup and skincare companies will be able to continue labeling their products as “natural” even though they contain harmful ingredients. The more the public boycotts toxic products, the more truly safe products will become available. We have to do our part to let the beauty industry know that toxic ingredients are no longer acceptable.
Think Dirty not only rates a product based on ingredient research, but also allows users to leave reviews on products. Think Dirty users can create their own profile where they can save their favorite products they have used for others to consider.
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Why clean skincare should be a priority:
- There are 80,000 synthetic chemicals that are not fully tested (Sources: Natural Resources Defense Council). In the United States, the cosmetics industry has reviewed only 11 percent of the 10,500 cosmetic ingredients listed by the FDA (FDA 2000).
- Only 11 chemicals are banned in the United States. The United States is incredibly behind in safety standards compared to other countries. Canada has a guideline for just over 650 and the European Union Health Commission has restricted more than 1,300 chemicals.
- There are outdated government regulations regarding cosmetics that have not been updated since 1930. The Safe Cosmetics and Personal Care Products Act of 2013 was finally introduced and is up for a vote. But there is no premarket approval requirement for cosmetics to be for sale in the US and Canadian markets.
- There are no legal definitions of “natural” and organic. Anyone can use words like “natural” and “organic” on cosmetics and personal care products without proper testing.
- Fragrances are considered a trade secret and do not need to appear in a product. Manufacturers are not required to include lists of fragrance ingredients on the product label. In its place comes the generic term “perfume,” which represents a mixture of potentially dozens of chemicals.
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How products are rated:
According Think Dirty website:
Our ratings are determined based on publicly available data published by government and non-profit agencies in North America regarding the health and safety of individual components found in their personal care products. You can find a list of our data sources in Appendix A.
We evaluate the overall risk of a given product based on the potential health impacts of its published ingredients. Each ingredient listed on the product label or manufacturer’s website is evaluated for documented evidence of Carcinogenicity, developmental and reproductive toxicity I Allergenicity and immunotoxicityas shown in the following table.
Assessments are conducted by Think Dirty’s founder and advisory board, all of whom have extensive experience in relevant fields such as medicine, biochemistry, biology, physiology, environmental toxicology, environmental health and safety, and chemical engineering, and a history of work with Health Canada. , the US Food and Drug Administration, the European Medicines Agency, Environment Canada, the US Environmental Protection Agency and other related government and non-profit agencies.
One thing you might want to know is that Think Dirty automatically rates any fragrance product a 9 or higher. Fragrance is one of the most toxic ingredients. Although some fragrances are naturally derived, it is difficult to differentiate between different types of fragrances.
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How I use the Think Dirty app:
I pay $2.99 a month for think dirty. I’m not one to pay for an app, but I have found this app to be incredibly useful. There is a free version that I found completely useless.
To be transparent, having 2 daughters at the age of wearing makeup and needing skincare, I have really failed in my skincare values. I bought a few makeup items out of convenience and price range hoping they wouldn’t be too toxic. It turns out that some are okay and two are really bad options.
First, I added all of our products to my profile (or bathroom shelf as the app calls it) using the search bar at the top of the home page or using the barcode feature. I was able to see their ratings and ingredients. You could also look at each individual ingredient and the potential risks of the listed ingredient.
Once I identified the products that were “dirty,” I was able to use the search function again to find safer alternatives. For example, I typed “blush” in the search. I then used “Sort & Filter” to show me only the items that had a rating of 0 to 3. Please note that if a product has a rating of 0, it is most likely that it was uploaded to the app but no ingredients were added . You can click on the product and easily see its ingredients list. If it has 0 or 1 ingredient, it has not been uploaded correctly to the app. If this is the case, I go ahead and find an article that has it. Once you find a promising product, you can press the “BUY” button at the bottom of the item and go directly to the website (often it’s Amazon unless there is a website) and purchase products right then and there.
Within minutes I was able to find cleaner options for makeup and skincare items for myself and my daughters! Not to mention, you can also find product reviews to help you review the items.
I’ll also use the app when browsing brands at retailers like Target, Ulta, and Sephora. I can use the product barcode feature and quickly find the rating of a particular product before purchasing it.
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Think Dirty Beauty Box Subscription:
Think Dirty now offers a monthly beauty box. These make the perfect gift and also help you get safer products in the easiest way possible! Unlike other beauty boxes, you can purchase 1 box or subscribe to receive them regularly. Think Dirty partners with clean 0-3 beauty brand sponsors to offer 8-10 carefully curated clean products in each box. The boxes are valued at over $200, but are offered for $129 each.
Subscribe for 3, 6, 12 months to save more! 10% of all Beauty Box profits will go to a charity of your choice.
Get Think Dirty for free!
To get your 1-week free trial of the Think Dirty app, head to App Store. I highly recommend trying this app. Wait a week and see if you find it useful. You may only need a week to clean your beauty counter and find cleaner alternatives! You can cancel your subscription before your card is charged or at any time afterward.
This is great, right? You might be surprised to learn which “natural” products score highly. It’s scary. So, download this application and go crazy! Finding clean beauty products has never been easier!
xx, jenni
